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USA Today and the anatomy of a killer iPhone app

Courier-Post - December 23, 2008

There's still room for improvement, but I dare say it may already be the best news app in iTunes as it is right now.


USA TODAY Review

AppVee - December 23, 2008


If you’re a fan of USA Today and like to read through the news and get plenty of other information while on the go, definitely check out this app.


'USA Today' Launches iPhone App

Adweek - December 23, 2008

Designed and developed in cooperation with Mercury Intermedia of Brentwood, Tenn., the USA Today app -- which is free -- allows users to browse and read stories from all the newspaper's print sections: News, Money, Sports, Life, Tech and Travel. Articles can be shared via e-mail, text message or Twitter, and are automatically saved for later reading.


App-a-Day, USA TODAY

Houston Chronicle - December 23, 2008

USA Today has released what is instantly the best iPhone app for reading news.


USA Today pretties up the news on the iPhone

VentureBeat - December 22, 2008

The combination of news, a solid look and feel, and functionality — like sending stories to Twitter — will keep me reading USA Today daily on my iPhone.


NPR And USA Today Join News Apps In The iPhone App Store

mocoNews.net - December 22, 2008

USA Today also said its free application is available, which provides headlines for categories such as News, Money, Sports, Life, Tech and Travel.


Anne Moore (CEO Time Inc.) leads keynote with mySI

SIIA - February 5, 2007


Staci Kramer from paidcontent.org interviews Jeff Price, President SI Digital

SIIA - February 2, 2007


Better than bikinis? mySI and the return of push

min online (Subscription Required) - October 26, 2006

In addition to the usual football rush, which hikes almost all sports sites, Fichtenbaum credits recent portal deals with Yahoo! and AOL and particularly the launch of MySI, a branded, downloadable toolbar that pushes customized team headlines and live sports scores to the desktop.


NFL teams, others will use screensaver

Sports Business Journal - September 4, 2006

MercurySports, a Tennessee-based startup specializing in content-based desktop computer applications, has signed distribution deals with SI.com, the NHL, Golf Magazine and a dozen NFL teams, dramatically increasing its exposure.


SI.com’s mySI Looks at the big picture; swimsuits optional

paidcontent.org - August 31, 2006

MySI, a new ad-supported desktop app launched today by Time Warner’s SI.com, makes eye-catching use of one of Sports Illustrated’s greatest assets: its photography.


SI Calls Out Competition With MySI

Mediaweek - August 21, 2006

On Aug. 30, the sports site will launch MySI, a downloadable desktop application that provides a customized and constant brand experience—complete with a minimizable toolbar displaying up-to-the-minute scores, along with a photo-rich screen saver.

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