Platform

Platform Overview

Today’s software and technology advances have made creating a modern desktop application relatively simple. However, once you look closely at what it takes to make a successful application for everyone involved - from the end user, to the content owner, to the app developers, and, perhaps most importantly, to the sponsor and advertisers - it quickly becomes clear that the off-the-shelf approach to desktop development isn't always sufficient. Factor in tight deadlines and tighter budgets, and suddenly even small applications become large burdens.

Through years of experience, self-criticism, and reinvention, we have learned that a successful application, one that reaches the goals of all parties involved, takes a major investment in an infrastructure, both technical and operational, as well as the ability to remain flexible enough to enable each product built to be unique and perfectly suited to its audience. A successful desktop application must be more than just cutting-edge design, and our systems and processes provide a comprehensive, scalable starting point that can save an incredible amount of time, money, and human resource, making the previously immense undertaking both achievable and profitable.

The following is a quick overview of the components that make up our platform. Each component is critical to providing a truly viable way to create and sustain a business around rich desktop applications.

Platform Components

Mercury Flow: Mercury Flow, our easy to use mature content management system, makes content delivery possible across a large array of channels, be it the desktop, web, mobile, or any other publishing means.
Mercury Track: Mercury Track, our sophisticated and effective advertising and sponsorship system, allows us to succeed where many other desktop platforms fail...monetization.
Mercury Desktop: Mercury Desktop, our client side application engine, combines our core engine and a graphical user interface to make each product unique to the content owner’s needs.

Data Warehouse: Data Warehouse, our database storage and mining engine, can extrapolate an extensive amount of information to render a clear picture of a product’s effectiveness, both in user engagement and profitability.
Report Center: Report Center, our browser-based data reporting interface, seamlessly connects with our Data Warehouse to give our partners real-time access to the information they need about their products.