Solutions Overview
Mercury Intermedia’s products are offered as solutions to content owners and marketers who want to increase the depth of their relationship with and visibility to their customers while driving traffic back to their websites. Our wide array of tools enable the quick generation of a wide variety of desktop applications, all with built-in revenue generation capabilities. Each solution includes both client-side and server-side platforms, and each is designed to meet specific content needs, be it full-screen rich photography, news headlines, or up-to-the-minute sports scores, by offering various desktop display channels, using the screen real-estate most appropriate for the type of content presented.
Features and Benefits
Instantly monetizable- Provides 23 ways to quickly generate new revenue.
Infinitely engaging- Adds hours to website consumer engagement metrics.
Quick-to-market- Allows for scalable, enterprise desktop solutions to be developed and delivered quickly, allowing to quick-to-market offerings.
Traffic generating- Drives traffic back to your website, increasing your website metrics and online ad revenue.
Brand building- Ensures valuable brand visibility for content owners and marketers through prominent product positioning and desktop presence.
Extensive analytics- Tracks user activity extensively, from number of launches, to total duration, to click-thru tracking, providing detailed insight into the user's product behavior and brand engagement.
Ad network compatible- Contains third party ad network (Google, Double Click, Yahoo, etc.) capabilities, allowing external ad sources to deliver targeted display advertising.
User customizable- Offers options to the user for customizing their product experience.
Network friendly- Functions in most common network configurations.
Semi-connected functionality- Operates in a disconnected state, continuing to serve content and ads, as well as queue up all traffic and serve ads until the next connection occurs.
Self-updating- Ensures the content and platform upon which it is delivered are automatically and silently updated.
Stand-alone installation- Operates within its own codebase, with no need for additional run-time or third party installs.
Syndication capabilities- Allows for all major syndication options, including RSS, Atom, structured XML, and more.
Data security- Encrypts sensitive data on client machines, and time-sensitive content can be scheduled, ensuring protected and timely content.
Viral marketing- Contains built-in features to encourage viral marketing, such as send-to-friend options that can be tracked and used, giving valuable promotional potential.