Vision Overview
We are committed to new content delivery methods that engage consumers and generate new digital revenue streams. Equally important and integrally related is our determination to research and develop new ways for marketers to engage with consumers for longer periods and at deeper levels than the traditional browser has been able to accomplish.
Our extensive content delivery experience enables us to creatively blend these two objectives to create a win-win for content owners and their marketer/sponsors, while delivering content to information-hungry consumers where they want it, when they want it.
Market Outlook
The digital media and marketing landscape continues to change dramatically. Consumer engagement is now valued more highly than webpage views, while a growing number of alternatives to commercial websites are absorbing hours of user’s time once devoted to “traditional” revenue-generating page views. Mercury Intermedia addresses both of these developments by creating instantly monetizable, high-engagement, rich desktop applications for content owners and marketers. Our desktop applications offer an innovative solution for traditional websites that are rapidly losing ground to new alternatives.
Trends
Major trends in the online world, while creating challenges for commercial website owners, are driving sharply increased interest in Mercury Intermedia products:
- NielsenNetRatings’ July 2007 announcement that consumer engagement time is now the primary metric used to measure Internet media properties, replacing page views.
- A growing list of desktop application developer tools such as Adobe’s AIR, and desktop widgets such as Yahoo! Widgets, Apple’s Dashboard, and Windows Sidebar.
- Numerous attractive alternatives to commercial websites, such as immense repositories of user generated video content1, social networks, podcasts and Internet channeled movies, that all consume countless hours once devoted to commercial websites that depend on their revenue-generating capacity for economic survival.2
- RSS readers that obviate the need to navigate to commercial sites to consume ad-supported content, thus further reducing ad views.
- The increased use of other popular desktop applications such as instant messaging services, micro-blogging services, and a wide variety of players used to purchase and consume audio and video media.